Yutaka Loves London
Date: 
Overview
What do you do if you see a Japanese hacker and digital artist sneaking round the streets of London?...Follow him of course!
Delete were engaged by Miami based agency Crispin Porter Bogusky to create the digital component for a Virgin Atlantic US campaign promoting London as a cool destination for a young US audience, post 7/7.
We created a Key Influencer Campaign based on a fictitious character - a jet-setter, hacker and interactive artist called Yutaka – The campaign centered around a view of London through his eyes – presenting London as a hero destination and generating a real desire to travel there as part of a bigger campaign push.
We produced interactive seeding, viral and video content to drive users to the website.
At it’s height the site received over 75,000 unique visitors a month. Yutaka is still driving traffic to this day, so London must still be on the agenda for the young US traveller.
