UKTV Eden Banner Campaign
January 2009
Overview
Spider fangs, shark knashers and the boot-trembling summit of K2; the perfect images to embody UKTV’s amazing new channel, EDEN.
Working alongside Watermill, Delete were delighted to take on the responsibility of bringing to life the ‘You Are Here’ creative concept online; producing a series of flash banners to drive traffic to EDEN’s official website.
Coming up with the creative, we chose to combine inspiring imagery with fascinating facts on three subjects (a shark, a spider and K2), as the basis for the banners.
Working on the full spec banner campaign, Delete created multiple ad units for each creative subject, allowing UKTV to alternate the creative, based on performance and to keep the audience inspired over the duration of the campaign.
It seems EDEN were right – it is most certainly ‘One amazing world'.
