Remington Digital

Overview

Brazilian or Hollywood? Hairless or Hirsute? Whatever you choose, Remington is here to help.

Introduced through Grey Advertising, Delete struck up a great working relationship with Remington UK and created a number of digital campaigns for the brand; working on product launches from the bikini trim and shape to the male version of the intimate trimming products.

The relationship began with the launch of Remington’s first bikini trim and shape to the market. We set out to build a digital hub for the product, engaging leading beauty journalists, producing a photo shoot and launching it to the market through media channels, such as handbag.com.

With sales targets being smashed before the above the line campaign was even launched, we were immediately enlisted to create the digital properties for a number of up and coming product launches. These included the Wet 2 Straight Straightners, the re-launch of the latest trim and shape, the Men’s Body Hair Trimmer (in the UK and Australia), the Sleek and Curl and the 2 x Protection and Titanium Ranges.

In addition to digital activities we ran street flyer campaigns to support site launch, provided copy to the PR channel, re-designed packaging and supported their strategy development.

We worked as Remington’s exclusive digital agency for almost 4 years.