Match MySpace Banners

Client:  Match Date:  Aug 2008 Type:   Campaign | Banner |


Overview

Match.com wanted to connect with the young, creative MySpace audience through a banner campaign, to run across the UK and Europe. The campaign was designed to increase registration and sign up to the global dating site.

By asking cheeky questions of MySpace users about possible partners, we created an engaging, tactile way to draw them in. Once they answered the questions, possible matches in the area would be revealed; engaging a hesitant audience and connecting them direct to Match.com.

Currently launching, we are yet to see the benefits of our match making skills, but hopefully streets near you will be filled with young lovers any day now.