E4ers Private Fan Network

Overview

E4 approached Amplify with the brief to create and foster a private social network of super-fans with access to exclusive content. They wanted to ensure their new shows appealed to their core 16–34 year old viewers, keep a finger on the pulse of audience sentiment and stimulate conversation amongst their peers about the channel and it's content. 

The digital nous of Delete was engaged to deliver the user experience, interface design and technical expertise needed to bring the platform to life. The creative team worked collaboratively on interactive prototyping and design concept phases to produce a feature rich and intuitive interface with a visually engaging brand layer.

Our technical team leveraged open source technologies to deliver a robust and feature rich platform on a tight budget that met Channel 4's stringent security requirements. As part of the delivery process user documentation was produced supported with training sessions to educate social media executives and content managers to run the network effectively.