Converse Represent iPad Edition

Overview

Converse and the 100 Club both share a love for music and have partnered to reunite the venue with a generation who experienced history inside its walls, as well as introduce it to a new generation with a vow to bring the best in music to its legendary stage. Represent is a series of nine shows packing in legends from the likes of Paul Weller, Toots & The Maytals, Nas to the best of the new breed like Plan B, Santigold & SBTRKT.

With Metro identified as the optimum channel to achieve broad awareness of the gigs in London, Converse were looking to have a more engaging brand experience beyond the press advertising. The tablet advertising supplement was the ideal medium to activate this on, and Delete were brought in once more to bring the campaign developed by Cornerstone Promotions to life in the digital publishing format. 

The interactive gig guide included a gritty cover-to-video transition, editorial about the history of the 100 Club, a gig listing with lineups, artist interviews and image galleries conveying the story of the event series before the gig. Post event the content was refreshed with photos and videos from the night and into people's hands the next day.