BaByliss Xmas Campaign 2009

Overview

Delete worked with Conair to deliver an advertising and search campaign to raise awareness and purchase consideration of two products from their men’s range in the lead-up to Christmas.

The strategy developed by Delete focused on BaByliss for Men’s top performing stubble trimmer, i-Trim and the new Easy Cut circular hair clipper – two must-haves in men’s kit.

Display creative for each product focuses on the distinct benefits of each – iTrim allows guys to maintain the designer stubble look every day of the week, Easy Cut, with its world-first round clipper design delivers an amusing creative execution drawing attention to men’s relationship with round things  – from a football to a sports car wheel.

Targeting female Christmas gift buyers and Men, the online display campaign, planned by MediaCom continued until the week before Christmas, complimented by a SEM campaign with Google that will put BaByliss For Men products on the Christmas shopping list for men in lives of in-the-know girlfriends, sisters and mothers this year.

The post campaign research conducted by Dynamic Logic proved delivery exceeded all campaign benchmarks.