BaByliss Xmas Campaign 2009
Date: 
Overview
Delete worked with Conair to deliver an advertising and search campaign to raise awareness and purchase consideration of two products from their men’s range in the lead-up to Christmas.
The strategy developed by Delete focused on BaByliss for Men’s top performing stubble trimmer, i-Trim and the new Easy Cut circular hair clipper – two must-haves in men’s kit.
Display creative for each product focuses on the distinct benefits of each – iTrim allows guys to maintain the designer stubble look every day of the week, Easy Cut, with its world-first round clipper design delivers an amusing creative execution drawing attention to men’s relationship with round things – from a football to a sports car wheel.
Targeting female Christmas gift buyers and Men, the online display campaign, planned by MediaCom continued until the week before Christmas, complimented by a SEM campaign with Google that will put BaByliss For Men products on the Christmas shopping list for men in lives of in-the-know girlfriends, sisters and mothers this year.
The post campaign research conducted by Dynamic Logic proved delivery exceeded all campaign benchmarks.
