For those of you reading the Metro Tablet Edition for iPad over your breakfast (or a packed Tube carriage), be sure you check out the 'Smaller. Faster. Harder.' feature in today's edition. In collaboration with Metro and Red Bull, we've created a juicy piece of interactive advertorial content celebrating London's cycling scene. In it you'll find video, pictures of all the action from last year's Red Bull Mini Drome, rider profiles and some great routes to ride around town for the riders amongst you.

Download the free Metro Ipad

Wrigley's 5 that's what. We are pleased to announce that we are collaborating with London agency Amplify to deliver a combined digital / experiential campaign for Wrigley's 5 Gum for 2012. Targeting a youth audience the project will include an exciting array of events around the UK featuring some major and emerging artists and musicians. Look out for our digital campaign kicking off in January - but for now check out the Wrigley's 5 facebook page for some sweet prizes.

We are pleased to announce the launch of the first phase of the Health Lottery website. Working in conjunction with Walker Media and the Health Lottery's technical partner Geneity, we delivered a refined user experience and site interface design. Our goals were to bring the brand alive online and provide an easy route to purchase tickets. The Health Lottery is one of the largest brand launches in the UK this year, and we're delighted with the success of the site so far. Look out for updates in the near future.

We're still yet to win : (

Try your luck

We are delighted to announce that our work for the Virtual Choir Google Earth app and the Plan My Future facebook campaign for the ICAEW have both been shortlisted for awards at this year's Dadi awards.

All the 2011 finalists can be viewed here

With the help of over 2,000 singers from across the world, aclaimed composer and conductor Eric Whitacre has broken the world record for the largest virtual choir ever assembled.

Delete are proud to have played a part in this fantastic project and are delighted with the outcome. The final video is now available to view on Eric's YouTube channel.

Watch Virtual Choir 2.0

In a recent TED talk, Eric Whitacre revealed that his new work, “Sleep,” comprises of 2,052 Virtual Choir videos from 58 countries. The United States and the UK provided a majority of the supplied videos, with Canada, Germany and Australia being the counties who supplied 3rd, 4th and 5th largest number of videos.

Check out Delete's Earth View app to see the full scale of this global achievement.

We would like to take this opportunity to congratulate all involved. Bring on more world records! 

You can read more about the project here

This week's edition of New Media Age features a piece on our latest project for the Red Bull Music Academy London 2010 festival. Read Article on NMA site

Read PDF version here