Delete / Culture

Delete CIA Unveiled

Posted 26 Apr 2010

Here at Delete Labs for the last four years the team have been busy delivering digital platforms that support business. While the Delete team have a proven and well regarded expertise on the creative side, our clients recognised we were smart enough to understand how their business ticked - then how to make it tick better with a digital platform as the conduit.

This side of Delete has been an unsung hero... until now.We have launched our new Delete CIA website to showcase our business solution offering, delivered to a variety of clients including o2, Renault and Specsavers. These rich business systems can underpin a process enabling better communication and delivering functionality as effectively and elegantly as possible. In simple terms, delivering more profit back to the business through the internet.

Can we help you? See more at cia.deletelondon.com

By Delete
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Digital, News
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Red Bull Music Academy NMA article

Posted 1 Feb 2010

This week's edition of New Media Age features a piece on our latest project for the Red Bull Music Academy London 2010 festival. Read Article on NMA site

Read PDF version here

By Tom Dougherty
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Digital, Projects, News
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Hamel Website is NMA's Site of the Week

Posted 29 Jan 2010

Delete's site for rising Dutch music star Hamel was posted as site of the week on the New Media Age website today.

Read the review and site score on NMA

Did Jane Fonda Steal my Website?

Posted 28 Jul 2009

They say imitation is the greatest form of flattery - and we are all for being flattered at Delete, but in this case it's not quite so clear cut.

This morning a fan of Delete in Brazil (oi beleza Andre) got in touch to let us know that he'd seen a site that looked remarkably like our own Delete agency site - Janefonda.com

Please take a moment to view her site and compare with our own.

Now we are all big fans of Jane Fonda here at Delete - especially her earlier work (Barbarella etc.) - and I'm sure she knows nothing about this apparent copyright transgression, but her new-ish site (lauched Feb 2009) appears to be a direct copy of deletelondon.com (launched November 2008) from the front-end design, including a lot of our site images, backgrounds, button styles etc, as well as a large amount of the CSS and JavaScript.

You might say this is a coincidence - surely no self respecting designer/developer could knock off another site like that deliberately. So we had a look around the site code and found amongst other things a Delete logo as well as references to our own site content - a clear giveaway? We are not complaining about her taste, obviously it's good (or at least her web team's taste is good), but we are surprised that a film icon's website could be so similar to our own. We are thrilled that we've finally 'made it' in Hollywood - however, it would have been better if we got paid for it.

We're not blaming Jane herself for this - she does a lot of great work with charities and we are right behind her there - we are in the process of trying to contact her to discuss the issue and we'll keep you posted as to how we get on.

Funnily enough this is not the first time our work has been copied, and we are sure it wont be the last. It raises the issue of how protected online creative work really is. Like any other content online it's open to theft and sharing. We all look for inspiration in the world around us and creative people especially love feeding on the creative output of others - but what's acceptable? We certainly don't think taking others work and passing it off as your own is. There is a fine line between inspiration and imitation. We think it's a good bet to say in this case it may have been crossed.

What do you think? Drop us an email or comment on this post with your thoughts.

By Delete
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Digital, News
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Dracula's Picnic

Posted 13 Jul 2009

The stalls were set up, the creative work was prepped, and hundreds of hopeful, expectant virginal young artists and designers were primed to lure in the punters with their fresh new blood.

D &AD have always played a major role each year in providing a stepping-stone for graduates and young creative’s into the world of work. From product design to digital, illustration to advertising, every creative discipline was on display.

As somewhat of a digital design virgin myself, only one year in and 5 years on from the creativity sapping world of television, I was a little apprehensive as to whether these graduates might have more on me than I might like.

My answer was not conclusive. Although certain work and colleges shone, a broad spectrum of the work appeared a re-hash of many creative ideas we have seen in our magazines, on billboards and on our screens for sometime now.

In a world where every child from 5 up understands visual language and brand messaging so intrinsically, how easy is it to break with the mould and create something fresh and new?

Lets start with the positives. In advertising the University of Gloucester had some great work, with ad campaigns, which were both cleverly communicated and delivered with flair.

Illustration also stood out, with a refreshing move away from simplistic characters to a more considered aesthetic, with craftsmanship at its heart. Leading the charge were Bournemouth University on this front.

As far as graphic design went, it seemed typography was king. Direct, arresting and clear, the work revealed the ability of typography to deliver messaging in an unfussy, confident and engaging manner.

On the downside there was some quite giggle inducing advertising work (unintentional of course) however, having been guilty of this myself, I will leave it there.

If you want to check out the nice idea D &AD had for the site, click here: http://newblood.dandad.org/