For those of you reading the Metro Tablet Edition for iPad over your breakfast (or a packed Tube carriage), be sure you check out the 'Smaller. Faster. Harder.' feature in today's edition. In collaboration with Metro and Red Bull, we've created a juicy piece of interactive advertorial content celebrating London's cycling scene. In it you'll find video, pictures of all the action from last year's Red Bull Mini Drome, rider profiles and some great routes to ride around town for the riders amongst you.
Wrigley's 5 that's what. We are pleased to announce that we are collaborating with London agency Amplify to deliver a combined digital / experiential campaign for Wrigley's 5 Gum for 2012. Targeting a youth audience the project will include an exciting array of events around the UK featuring some major and emerging artists and musicians. Look out for our digital campaign kicking off in January - but for now check out the Wrigley's 5 facebook page for some sweet prizes.
We are pleased to announce the launch of the first phase of the Health Lottery website. Working in conjunction with Walker Media and the Health Lottery's technical partner Geneity, we delivered a refined user experience and site interface design. Our goals were to bring the brand alive online and provide an easy route to purchase tickets. The Health Lottery is one of the largest brand launches in the UK this year, and we're delighted with the success of the site so far. Look out for updates in the near future.
We're still yet to win : (
With the help of over 2,000 singers from across the world, aclaimed composer and conductor Eric Whitacre has broken the world record for the largest virtual choir ever assembled.
Delete are proud to have played a part in this fantastic project and are delighted with the outcome. The final video is now available to view on Eric's YouTube channel.
In a recent TED talk, Eric Whitacre revealed that his new work, “Sleep,” comprises of 2,052 Virtual Choir videos from 58 countries. The United States and the UK provided a majority of the supplied videos, with Canada, Germany and Australia being the counties who supplied 3rd, 4th and 5th largest number of videos.
Check out Delete's Earth View app to see the full scale of this global achievement.
We would like to take this opportunity to congratulate all involved. Bring on more world records!
You can read more about the project here
When Delete takes on a new project we constantly search for innovative ways to approach it. This ensures we remain on the leading edge of web development, and our clients ahead of their competitors. Our latest project for Universal Music was an excellent opportunity to try something new and deliver a unique solution. View here
Acclaimed conductor and composer Eric Whitacre has recently begun his second Virtual Choir project, which aims to bring budding singers from around the world together via a dedicated YouTube channel in one combined choir. Participants are encouraged to record themselves singing a part of a specially created piece of music via their personal webcams. Early next year Eric and his team will combine these videos into an international virtual choir - in what will be a spectacular example of social networking and musical collaboration.
The problem for Universal was that they had no destination for presenting the video submissions, and no way of illustrating the global perspective of this project. Working closely with them we set about creating a platform that solved this problem.
The solution encompassed three components: the YouTube videos, Google Earth and Eric's website CMS (Wordpress). The approach was to develop an application that pulls the videos directly from YouTube and places them on an instance of Google Earth for users to view. The simplest method for achieving this was to create a custom Wordpress plug-in that allows the administrator to search and import relevant videos, which are then automatically placed on Google Earth based on the contributor's location.
The result is a simple yet powerful combination of YouTube content and Google Earth that demonstrates how far the Virtual Choir project is reaching across the globe. We look forward to watching it grow. Maybe we'll even convince one of our team to belt their own version out someday soon...